The newish player in the style stakes is Shoreditch’s ACE HOTEL. Part of the super-hip Ace Hotel family, many felt it was long-time coming. Others heralded Shoreditch’s coming of age as a serious style destination, moving the emphasis away from the West End. Others were a little less thrilled that the Ace Hotel team literally took over an old Crowne Plaza (it was called the Saint Gregory when OutThere moved offices into the area many moons ago) and filled it with vintage tat, making it chic, true to Shoreditch form. Whatever the formula, it is now at the heart of Shoreditch cool, right at the radial centre of the Shoreditch House, Box Park, Loungelover, Arnold Circus and Redchurch Street. But you don’t need to even leave the hotel. Downstairs at Hoi Polloi, its acclaimed restaurant is brought to you by the suitably hip creators of Bistrotheque, ex-fashion people David Waddington and Pablo Flack, also known for many cool pop-ups. I’m in two minds about this property, half of me thinks that the Ace has ‘bought into’ cool which moves away from its ethos of being “a cultural engineer”, let alone the slightly morbid fact that Ace Founder Alex Calderwood headed up to one of his own hotel rooms and kills himself, just weeks after the hotel opened. But on the more positive side of it all, its location is superb and for style-hounds, just a stone’s throw from its doors you will find all the hipster treats of London.