They say great minds think alike. So when the #Experientialist was told of ultra-bespoke travel company Brown + Hudson’s Ideas Incubator, he just had to spread the word. The travel pioneer has embarked on a daring online stunt, to shutter the ‘where’ section of the website to change it to ‘why’ and ask clients to reconsider their motivations for travel in the current climate. The site now welcomes ideas and changes great from sales-oriented stories to thought-based inspiration in line with the company’s long-standing philosophy of asking clients to think differently about the way they travel.

Alongside, the company has also curated a ‘Curiosity Care Package’ that it is sending to its ARIA retained clients all over the world, to provide a playful prompt to “challenge the status quo of luxury travel.” Sounds like a fantastic way to #KeepYourMindTravelling if you ask us!

www.brownandhudson.com/where-to-why

Image courtesy of Brown + Hudson