Over the past few months has gone some way to innovate the way the luxury hospitality industry works. While hoteliers and travel providers alike strive the ‘bring the sexy back’ in all they do and maintain the level of exclusivity and personalised service they’re known for, there is a growing and ‘hand-in-hand’ (or not, even) demand from travellers to reappraise safety and privacy in all they do.
Global hotel brand, Four Seasons has pioneered a new way to interact with guests in the digital space. Their worldwide App and Chat has gained significant momentum, especially over the last few months. It allows guests to control how they engage with hotel teams, limiting personal contact, yet still maintaining the highest levels of service. Supported by on-property employees (aka real people), the App features everything from up-to-the-minute reservation management, limo, spa and restaurant bookings, contactless check-ins, all the way to real-time Concierge services, without a chatbot in sight. It also provides instant translation to over a hundred languages – giving the phrase ‘Wilkommen, Bienvenue, Welcome’ a whole new lease of life, not to mention at least 97 other iterations.