London is a well known party capital and not short of options when it comes to living it up. But the latest trend in hoteling has been to mimic the more American model of creating “urban resorts” – places where you get everything in-house if not at your doorstep – and reinforcing the notion that location is everything. Hotels are springing up in the very heart of London’s hipster scene. One of the most talked about openings was the Ian Schraeger refurb of the Berner’s Hotel, now the EDITION: LONDON, self-billed as “next-generation luxury-lifestyle”. In the heart of the re-re-re-gentrification of Soho (sorry, they’re calling it Fitzrovia again), this Marriott run property is super-stylish, unshamedly chic and doing all it can to court the fashion set – collection launch events in its Penthouse and studios, arty-parties in its basement nightclub, hush-hush marketing meetings in the reservations-only Punch Room and not to forget the chic brunches and tea in the astoundingly beautiful Berner’s Tavern headed up by Michelin-starred Jason Atherton, take a peek in at any time, you’ll see designers, film-makers, Hollywood A-lists, supermodels, politicians and the business elite rub shoulders over a soya latte and Beef Wellington (not in combination). Step out, turn right and you’ll come to Schraeger’s other gem, The Sanderson, turn left and you are walking into the heart of gay Soho, where you’ve got to check out the growing number of men’s boutiques and couturiers

www.editionhotels.com/london