“Midsummer – in fact all of summer – in Swedish Lapland is absolutely magical, a celebration of life and love in the subdued hues of the never-setting sun, rooted in pagan origins. “
The light is truly special throughout Sweden; but nothing will beat it in its northernmost reaches, Swedish Lapland. It’s no wonder that it’s here that many artists and designers find inspiration – with boundless nature, the seasons and their contrasts and traditions that will tell a hundred stories, both folklore and visual. OutThere’s Creative Director Martin Perry heads out into the great, wild North to record some of these tales, with his camera.
Photography by Martin Perry, in Swedish Lapland, Sweden.