Gucci Garden, Florence, Italy
Photography courtesy of Gucci

Gucci:
Up the garden path

Just when we thought those fiendishly fabulous fashionistas at Gucci had gone all botanical on us, we find out that the bamboozlingly named Gucci Garden is not actually a garden at all. Set inside Florence’s historic Palazzo della Mercanzia, it is, in fact, a newly designed, artsy space conceived by the house’s creative visionary Alessandro Michele. A series of breathtaking gallerias called ‘Paraphernalia’, ‘Cosmorama’ and ‘Ephemera’ took us on a journey, narrating the exhibition’s themes, expressing the evolving aesthetic and philosophy of the house and going some way to explain the brand’s new vernacular (‘Guccy’, ‘Guccify’ and ‘Guccification’ are fan-generated Instagram hashtags, apparently). We particularly enjoyed exploring the range of pieces from collections dating back to 1921, as well as brand memorabilia, advertising campaigns and works of art. And then there’s the divine, travel-inspired restaurant helmed by three-Michelin-star chef Massimo Bottura. Exit, of course, via a boutique, where fashion-hunters will find exclusive pieces not sold elsewhere.




www.gucci.com

Photography courtesy of Gucci