Fundraising USD$2 million in just two weeks? Now that’s astounding. But the #Experientialist isn’t surprised with the news from Rosewood, who has launched ‘Rosewood Raise’, a relief programme to support the hotel chain’s staff who have been impacted by COVID-19, as well as the local communities in Rosewood destinations. Beyond raising the much needed cash, the initiative also looks to donate hotel rooms and prepare meals for essential and front-line workers.

Close to home at the Rosewood London, hotel MD Michael Bonsor has launched their own Hospitality4Heroes social challenge with the aim of raising funds to support the NHS Charities Together Covid-19 Appeal.