The 2024/2025 Experientialist® Awards winners

A huge congratulations to all the winners and finalists of our 2024/2025 edition. There were hundreds of fabulous and worthy entries this year and the quality of entries was extremely high. Our panel of esteemed judges worked extremely hard to take a shortlist of brilliant OutThere brands through in each category. The four “Most OutThere” award winners were selected by a panel of handpicked judges. The winners of the six OutThere awards categories were voted for by OutThere readers.

The prize for each category winner is a GBP£15,000 / USD$20,000 display advertising package, in addition to fully editorialised inclusion in our awards edition of OutThere, with its front half dedicated to the Experientialist® Awards. The winners and highly commended of the ‘most OutThere initiative in community, conservation and sustainability’ share the GBP£15,000 / USD$18,500 proceeds.


The Experientialist® Awards 2024/25 is proudly supported by…


Most OutThere travel brand

Winner: Malta

Malta, with its emphasis on cultural immersion, phenomenal food, sustainability, heritage – not to mention their warm and inclusive people and hospitality as a result – is a reminder that the most profound experiences come not just from the places we visit, but from the connections we make, the stories we share and the joy of visiting somewhere that welcomes all OutThere travellers wholeheartedly. This year’s most OutThere brand embodies the convergence of freedom and beauty, a sharing of our core values of diversity, discovery and discernment. We just can’t help but want to ‘Explore More.’

Other finalists in this category include:

Andronis

Banyan Group

Hong Kong

Kimpton

Resplendent Ceylon

Scott Dunn

The Islands of Tahiti

Windjammer Landing

Most OutThere initiative in inclusive travel

Winner: Inclusive Morocco

Inclusive Morocco is doing something truly phenomenal, changing perceptions in the country to ensure that visitors feel that they can truly belong, but also by empowering the local community along the way. Their goal is to be the catalyst in travel, to infuse every journey with a deep sense of inclusivity and diversity and champion a forward-looking model of LGBTQI+ inclusivity … all in a country where same-sex relations are against the law.

Other finalists in this category include:

HIGHLY COMMENDED
Amilla

International African American Museum (Explore Charleston)

La Miniera Pool Villas Pattaya

Scott Dunn

Stockholm LGBT

Tahiti Tourisme

Visit California

Visit Malta

Most OutThere champion

Winner: Brad Dean

Brad Dean has woven Puerto Rico’s unique identity into the very fabric of their strategy, grounded in a belief that the destination must embody the values of sustainability, diversity and openness they seek to attract. In our work with Brad, we are always inspired by his open-mindedness, humility and determination to make a lasting impact on both the industry and the communities he serves. Under his leadership, Puerto Rico has not just welcomed the world, it has shown how tourism can be a force for meaningful change.

Special recognition: Eugenio Pirri

Eugenio Pirri has been a true champion for diversity, inclusion and belonging throughout his career, most recently as CEO at Dorchester Collection. An openly gay man, the son of Canadian-Italian migrants, he began his career in hospitality as a room attendant. His journey is a living testament to a personal philosophy of positive, values-driven change. Through his visionary leadership, Eugenio has not only transformed Dorchester Collection, but also set a powerful example for the industry. His work has made the company a true leader in diversity and inclusion.

Other finalists in this category include:

Bettina Walsh – Hong Kong Tourism Board

Christina Guggenberger – Stockholm LGBT

Kristina Snaith-Lense – The Upper House

Kurt Macher – Shangri-La London and Paris

Mike Freed – Post Ranch Inn

Nicola Shepherd – The Explorations Company

Vorapipat Dabbaransi – Avani+ Riverside Bangkok

Most OutThere initiative in community, conservation and sustainability

Joint-winner: The Pavilions Himalayas – Right4Children

The Pavilions Himalayas work in partnership with the NGO its founder had set up, to bring a wide range of benefits to disadvantaged young people in local communities. Its projects support schools and young women and include a hospitality training centre that has already upskilled many young people in in-demand abilities to put them into jobs in our industry. The project has driven some incredible and inspiring results to date, improving education in eleven schools in the area, benefitting and empowering nearly 2,000 students to date, mostly local girls and young women who were given market-driven vocational training including in traditionally male-dominated specialisms.

The Pavilions Himalayas has been awarded £6,000 collected from entry donations, to further fund their project.

Joint-winner: NIHI – Sumba Hospitality Foundation

Beautiful as it may be a place to live, Sumba is a very impoverished part of Indonesia, thin on career and empowerment opportunities for local people, driven by local role models. Having worked hard to earn the trust of local communities, luxury resort NIHI launched a training school in 2016. Each year the school trains 72 young local people, with a strict 50:50 gender ratio, in their choice of hospitality specialism, and to date the school has equipped more than 450 students with the skills and experience they need to gain work in world-class hotels and restaurants across the country they’re in and subsequently around the world, supporting themselves and their families. The concept extends to an on-campus hotel, which students run with supervision and a restaurant which allows budding chefs and restauranteurs to hone their craft. In both contexts, the students also get to meet international guests, gaining confidence and broadening their horizons.

The Sumba Hospitality Foundation has been awarded £6,000 collected from entry donations, to further fund their project.

Other finalists in this category include:

The two Highly Commended projects in this category will receive £1,500 each, collected from entry donations, to further fund their projects.

HIGHLY COMMENDED
Intrepid – The Black Mambas

HIGHLY COMMENDED
Singita – Singita Lowveld Trust

Abercrombie & Kent – A&K Philanthropy

andBeyond –
andBeyond Vira Vira

Blue Apple Beach – Green Apple Foundation

The Datai Langkawi – The Datai Pledge

Elewana – The Loisaba Conservancy

Jade Mountain – Sustainable Actions

Kamba Africa Rainforest Experiences – Odzala-Kokoua National Park

Lemala Camps & Lodges – The Untold Story

Mantis – The Banana Leaf Slipper Project

Mashpi Lodge – The Forests of the Chocó

Palladium Hotel Group – Palladium Cares

Six Senses Laamu – SHELL

Uniworld Boutique River Cruises – The TreadRight Foundation / Make Travel Matter

Wilderness – Children in the Wilderness

The following six categories for the Experientialist Awards celebrate the luxury travel brands, that like us, are rooted in diversity, discovery and discernment, linked to the six OutThere traveller profiles.

The Adventurer award

Winner: Xigera Safari Lodge

Xigera Safari Lodge serves adventure reimagined – unbounded, breathtaking and for everyone. In a magical Botswana wilderness in what may be one of the planet’s most surreal destinations, this brand conjures unforgettable moments and is one of the world’s first properties to win IGLTA accreditation – the gold standard in welcoming LGBTQ+ travellers.

Other finalists in this category include:

HIGHLY COMMENDED
andBeyond

HIGHLY COMMENDED
PONANT

Bhutan

cazenove & loyd

Eleven Experience

Kamba Africa Rainforest Experiences

The Slow Cyclist

Wildluing

The Culturalist award

Joint-winner: Costa Navarino

Costa Navarino celebrates the journey of a man whose values chime perfectly with today’s OutThere travellers. It is a constellation of world-class luxury and culture, set among the mythical landscapes of Ancient Greece. 



Joint-winner: Hotel de l’Europe Amsterdam

Hotel de l’Europe is steeped in heritage and storytelling but is not afraid to come up with constant twists in its tale. We were most impressed by its recent installation, celebrating a diverse cast of homegrown, creative geniuses.

Other finalists in this category include:

HIGHLY COMMENDED
Shinta Mani Mustang

100 Princes Street

Banyan Tree Higashiyama Kyoto

Botanic Sanctuary

ME Barcelona

Raffles Jaipur

Santa Monica

The Escapist award – Far and beyond

Joint-winner: Kisawa Sanctuary

Mozambique is having a moment right now. It’s hard to imagine a more alluring home-away-from-home in this youthful, culture-rich country, or a more heavenly, away-from-it-all beach location than Kisawa Sanctuary.

Joint-winner: Nirjhara

Nirjhara is somewhere you can lose yourself and find yourself all at the same time, in the transporting embrace of this island getaway. Surrounded by rice paddies and palm trees, this luxury eco-resort is close to volcanic-sand beaches, secret waterfalls and Bali’s sacred springs.

Other finalists in this category include:

HIGHLY COMMENDED
Wildluing

Buahan Banyan Tree Escape

Cali Mykonos

Mashpi Lodge

Waldorf Astoria Seychelles

Xigera Safari Lodge

Zannier Bãi San Hô

The Escapist award – Wellbeing

Winner: Bürgenstock Resort Lake Lucerne

Why have a mere massage, when you can have a  24ct-gold hot stone massage in an elegant, palatial, dreamy, historic, celebrity-studded destination that’s home to Europe’s largest spa? This is Bürgenstock Resort Lake Lucerne.

Other finalists in this category include:

HIGHLY COMMENDED Naturhotel Forsthofgut

AIRE Ancient Baths

Cape of Senses

Chiva Som

Dharana at Shillim

Evian Resort

Kagi Maldives

Six Senses

The Hedonist award

Joint-winner: Gleneagles

Gleneagles is synonymous with rarefied fun and indulgence, and despite its stately heritage, it serves up lashings of good times. Hedonism doesn’t have to have sand between its toes – Highlands heather works just as well, especially with a falcon on your arm.

Joint-winner: Iniala Beach House / Iniala Harbour House

Iniala’s properties couldn’t be further apart: Iniala Beach House in Thailand embraces the Andaman Sea and Iniala Harbour House in Malta has a Mediterranean vibe instead. Iniala is an incredibly versatile brand, but good times are surely guaranteed.

Other finalists in this category include:

HIGHLY COMMENDED
Cali Mykonos

Ashford Castle

Mandarin Oriental

Melia Ibiza

Suvretta House

The Witchery

Thailand

The Insider award

Winner: Scott Dunn

Purveyors of travel that goes beyond the ordinary, Scott Dunn is the custodian of some of the best-kept travel secrets and crafts an incredible product, shaped by a deep understanding of who they are, and an insatiable desire to make their guest’s experience meaningful.

Other finalists in this category include:

Broadwick Soho

Capella Bangkok

Cartology Travel

Jacada Travel

PoB Hotels

Shangri-La

The Siam

Tuscany Now & More

The Sophisticate award

Winner: Regent Hotels & Resorts

Regent Hotels and Resorts, with a portfolio of 11 exceptional properties from the French Riviera to Montenegro to its first home, Hong Kong, twins extravagant indulgence with exceptional service. Our Sophisticate supreme above all understands that an authentic sense of place is today one of travellers’ most cherished luxuries. This brand is now raising the bar in hospitality, enriching guests’ stays with crafted, bespoke and truly personalised narratives.

Finalists:

hich of the luxurious, taste-making, out-of-this-world properties, journeys and experiences they would shortlist. These are their final nine.

HIGHLY COMMENDED
Capella Bangkok

HIGHLY COMMENDED
Palazzo Cordusio, a Gran Meliá Hotel

Cliveden House

The House Collective

Le Grand Jardin, Ultima Collection

Nobu Hotels

Soneva

Xara Collection

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‘Spilling the Tea’ at Corinthia London – 17th February 2025

Our unique afternoon-tea awards ceremony celebrates our finalists and announces the winners of the awards. A very special thank you to Corinthia London, Soneva, Tahiti Tourisme, Gusbourne and Wild Idol for their support of the 2024/25 edition.


The Experientialist® Awards 2024/25 is proudly supported by…


Event photography by Carol J Moir / Joel Ryder Media
© OutThere Publishing Ltd – www.OutThere.travel

The Experientialist® Awards 2024/2025

The idea behind the Experientialist® Awards is a simple one: a not-for-profit, philanthropy-driven awards programme to recognise and applaud the luxury brands and people from across our big and beautiful world of travel that have delivered truly OutThere initiatives, ingenious and innovative ideas, original and dynamic campaigns, unparalleled leadership and community-first approaches in luxury and experiential travel. For an added feel-good factor, we also recognise the very best in OutThere experiences, particularly those rooted in our core values of diversity, discovery and discernment.

The Experientialist® Awards trophy is designed by and presented by the Soneva Maker’s Place island recycling studio in the Maldives, made out of recycled, used aluminium cans/waste found around islands neighbouring Soneva Fushi and Soneva Jani, and from upcycled wood from old building-materials. Our annual Experientialist® Issue showcases all winners and finalists editorially and goes on sale, by subscription and downloads in Spring, after the awards ceremony.

Thanks to your generous entry-donations, we have raised a whopping GBP£15,000 / USD$19,000 for this edition. This prize fund will be distributed to the winner(s) of the Most OutThere initiative in community, conservation and sustainability to help them further their project.

The last edition’s prize fund was shared 75/25 between two amazing initiatives: Borana Lodge – All for Conservation / Borana Conservancy and True Travel – True Travel Foundation.

Watch how last year’s winner of the Most OutThere initiative in community, conservation and sustainability, Borana Lodge invested their prize in support of nurse Pauline Kawap and the Borana Mobile Clinic

We appreciate all your support for this edition of The Experientialist® Awards and we look forward to celebrating all that is amazing about luxury and experiential travel today – its innovation, inclusivity, creativity, stewardship and resilience – at our awards ceremony in February. Thank you, good luck and see you there!

Hugs,

Uwern Jong & Martin Perry
Founding Experientialist®s, OutThere


The Experientialist® Awards 2024/25 is proudly supported by…


Email us to sponsor of our awards

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Meet our Experientialist® judges

Our judging panel is made up of a diverse cross-section of some of the best editors, travel writers and content creators in experiential travel. A special thank you to all our Experientialist® judges for taking the time to deliberate over the entries.

Aisha and Lexie Shaibu-Lenoir
Aisha & Lexie are a married queer content-creator couple otherwise known as @thequeernomads. They are brand ambassadors for several travel brands including Belmond, Celebrity Cruises and Contiki. Their mission is to increase the visibility of queer women of colour in the travel industry and media, through their lived experiences, travelling across the world to showcase, feature and uplift marginalised voices through brands and companies that align with our values. As prominent queer members in the LGBTQ+ community, they make impact through the work we do with UK Black Pride and other community projects.

Amy Broomfield
Amy Broomfield is an editor for Harrods Magazines specialising in food, travel and interior design. She has also written for OutThere, The Telegraph and Conde Nast Traveller Middle East. 

Annie Fitzsimmons
Annie has covered all things travel for the last two decades across many platforms and in a constantly evolving media landscape. Her book, “National Geographic’s 100 Hotels of a Lifetime,” was published in December 2024 and distributed worldwide in multiple languages. She has worked with top media and travel brands, including at Embark Beyond – a $300 million travel agency with offices in New York and São Paulo – as Editor in Chief, AFAR Media, and Virtuoso. She held various roles over the course of almost a decade at National Geographic Travel, including luxury editor, editor at large, and the first and only Urban Insider, reporting on cities, culture, and people around the world.

Carmen Roberts
Carmen is an ward winning TV presenter on the BBC’s Travel Show with over 20 years international experience, presenting and reporting from more than 80 countries. She reported from the devastated resort town of Phuket after the Asian Tsunami in 2004, produced a programme aboard the world’s longest flight, filmed on board the world’s largest cruise ship, went behind the scenes of the world’s most efficient high-speed train service in Japan and reported from one of the world’s most secretive countries – North Korea.

Francisca Kellett
Francisca is the Travel Editor-at-Large for Country & Town House magazine, and was previously the Travel Editor at Tatler magazine. She writes for some of the world’s leading publications and is regarded as an industry expert on luxury and sustainable travel. She is also the Editor-in-Chief at Navigator International, a creative digital marketing agency for luxury travel brands.

Hollie-Rae Brader
Hollie-Rae is editor of luxury travel trade magazine Aspire. Since taking the helm at Aspire in 2016 she has significantly increased the magazine’s frequency and grown its distribution. To ensure the magazine is the leading title for luxury travel sellers she also introduced a string of networking and thought-leadership events and offers consumer marketing tools for her readers. Prior to joining Aspire, Hollie was deputy news editor and cruise reporter at sister title Travel Weekly.

Jeninne Lee-St. John Jeninne is Travel+Leisure South East Asia’s editor-in-chief, loves living in Bangkok, though she wishes it were also on a beach. She’s especially interested in food with a good backstory, new ways to define luxury, regenerative travel, wellness from ancient to cutting-edge, and weird wine. Jeninne worked at Time in New York and London, has a masters from the Medill School of Journalism at Northwestern University, and a bachelors from Williams College. Born in Washington, D.C., she’s lived in Southeast Asia since 2009, and is known among friends as the queen of bubbles.

Juliet Kinsman
Sustainability expert Juliet is an editor, journalist, speaker and consultant who shares stories to inspire impact. As founding editor of Mr & Mrs Smith, and a broadcaster, and author of many guidebooks, such as The Green Edit: Travel — Easy Tips for the Eco-Friendly Traveller (Ebury) and The Bucket List: Eco Experiences (Rizzoli), Juliet has shifted the narrative of boutique travel and sustainable luxury. Her purpose-led non-profit consultancy, Bouteco, works to amplify the impact of boutique eco-hotels and sustainable luxury brands, ensuring their efforts are celebrated authentically and free of greenwashing.

Mark Thompson
As a member of Authors Guild, the Society of American Travel Writers, and New York Travel Writers, as well as PEN America, Mark Thompson is an author and travel writer whose work has been published in numerous periodicals. As a novelist, he has been awarded fellowships and residencies at artists’ communities including MacDowell, Yaddo, and Blue Mountain Center. He earned a Ph.D. in American Studies with a dissertation that focuses on the myth of the frontier and the literature of 20th-century California. He lives in Manhattan and Cape Cod.

Martin Perry
Martin is co-Founder and Creative Director of OutThere and heads up OutThere/Studio, the first-of-its-kind brand engagement agency that specialises in diverse and inclusive content for destinations and travel brands.

Meera Datani
Meera is a freelance travel and culture journalist, and executive editor at Adventure.com. Focusing on community-led tourism, food/cultural heritage, soft adventure, and wildlife/conservation, her bylines include National Geographic Traveller, Wanderlust, BBC Travel, Condé Nast Traveller, Evening Standard, and the i paper. In 2023, she founded a new platform – TravelWritingWebinars – to offer informal training to travel journalists, and is a former Chair/Board Director of the British Guild of Travel Writers.

Patrick Hamilton Courtney
Patrick is currently Content Editor, Hotels & Destinations at The Telegraph, and is a seasoned travel and arts writer who was previously travel editor at Homes & Gardens and Livingetc. His background as a writer of Thai heritage informs his editorial voice, and he specialises in stories about cultural and design-led experiences. He has recently contributed to titles including World of Interiors and Service95, amongst others.

Rupert Mellor
Rupert is OutThere’s Features Editor; and an award-winning editor, journalist, publishing consultant and communications expert with rich experience across print, online and emerging digital media. His extensive bylines includes all UK broadsheet newspapers, UK and international lifestyle and specialist periodicals.

Sonia Taourghi
Sonia is a freelance Luxury and Lifestyle Editor with a passion for people and photography. After a career in French television, radio, and digital media, Sonia found her way to London’s dynamic technology sector. Today, she combines these experiences with her love for luxury hospitality, chronicling the stories of exceptional places and the visionaries behind them, notably for Journal des Palaces.

Steffen Michels
Steffen is OutThere’s Digital Experientialist (Editor) and heads up all things online and social at the magazine.. He is passionate about authentic travel experiences, arts and culture, animal rights advocacy and environmentalism.

Susan d’Arcy
‘d’Arcy’ – as she’s known in the industry – is the luxury travel and wellness editor of The Times and Sunday Times and oversees the newspapers’ annual hotel and spa guides. She appears regularly on television and also works as a consultant on luxury travel and wellness projects.

Ute Junker
Ute is an award-winning travel writer, editor and podcaster. She has spent 20 years charting the evolution of luxury travel for a range of leading publications including the Centurion and Departures magazines, The Australian Financial Review, The South China Morning Post, T Australia: the New York Times Style Magazine and Delicious.

Uwern Jong
Uwern is co-Founder and Experientialist-in-Chief at OutThere, celebrating over a decade of publishing as an award-winning luxury and experiential travel journal rooted in diversity, discovery and discernment.

Featured image: photography by Martin Perry, shot on location at Maslin Beach, South Australia

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