Folu Odimayo models contemporary British menswear in front of the Houses of Parliament in London, UK

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Flux & motion
London, United Kingdom

Experientialist

From street smarts to working wardrobe to refined relaxation, London’s always ready to put you through your paces. Just as well that every kind of tailoring talent is on hand to make sure you rise to the occasion. And no one knows this better than Folu Odimayo.

Photography and art direction: Martin Perry. Styling: Namal Lanka. Model: Folu Odimayo.
Shot on location at Southbank Centre, Sadler’s Wells East, The Queen’s Walk, Millennium Bridge and Sir Devonshire Square Hotel in London, United Kingdom

Angular, brutalist architecture photographed in London, UK

Brutalist architecture in London, UK

Folu Odimayo reclining on a brutalist architecture handrail in London, UK

Folu Odimayo poses in front of a large sculpture in London, UK

Folu Odimayo modelling in London, UK

Folu Odimayo stands atop a red bench in London, UK

Above: ‘Black Swallow’ t-shirt and print trousers: NILDET. Red bomber jacket: Freddies of Pinewood. Black puffer jacket: Nike. Ring: Matilda Little, model’s own. Below: White vest: BIANCA SAUNDERS. Track pants and ring: Matilda Little, both model’s own

Folu Odimayo performing a dance in London, UK

Blurry shot of a model running in front of a black backdrop

Folu Odimayo dances in front of a large window on a grey day in London, UK

Folu Odimayo poses in a dance studio in front of Anish Kapoor's ArcelorMittal Orbit

Folu Odimayo poses in front of a black backdrop

Folu Odimayo stretches in a ballet studio in London, UK

Folu Odimayo practising a dance routine in London, UK

Folu Odimayo leans against a mirror in a ballet studio in London, UK

Folu Odimayo lying on the floor of a dance studio in Stratford, London, UK

The cupola of Saint Paul's Cathedral is photographed through throngs of people in London, UK

Folu Odimayo models in front of Saint Paul's Cathedral in London, UK

Above: Jade dragon shirt, ‘Moss’ trousers: NILDET, beige trenchcoat: Burberry. Thunder shirt and ‘Gobi’ trousers: NILDET, trenchcoat: Ralph Lauren, ring: Matilda Little, model’s own. Below: Cardigan: Maison Margiela. Shirt: RÆBURN, ‘Gobi’ trousers: NILDET, boots: Dr. Martens. White robe: courtesy of Sir Devonshire Square Hotel. Artisanal shirt: JW Anderson, jeans: Our Legacy, boots: Dr. Martens.

Folu Odimayo strikes a pose in the lobby of Sir Devonshire Square Hotel in London, UK

Folu Odimayo eats a meal at Sir Devonshire Square Hotel in London, UK

A green retro lampshade on display in the lobby of the Sir Devonshire Square Hotel in London, UK

Folu Odimayo models contemporary British clothing in front of a window in his room at the Sir Devonshire Square Hotel in London, UK

Folu Odimayo reading in bed at the Sir Devonshire Square Hotel in London, UK

Folu Odimayo wears a linen robe while looking out over rainy London from his hotel room at the Sir Devonshire Square Hotel

Folu Odimayo descending a stairway wearing a trench coat and a red umbrella in London, UK

Folu Odimayo is surrounded by office buildings and photographed from above in London, UK

Folu Odimayo holding a red umbrella by Sir Hotels in London, UK

Folu Odimayo with a red umbrella by Sir Hotels in London, UK

Model with a red umbrella is photographed from behind in London, UK

Trenchcoat: vintage Burberry, shirt: JW Anderson, jeans: Our Legacy, boots: Dr. Martens, umbrella: courtesy of Sir Devonshire Square Hotel, ring: Matilda Little, model’s own

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