Folu Odimayo models contemporary British menswear in front of the Houses of Parliament in London, UK
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Saint Paul's Cathedral photographed from the Millennium Bridge in London, UK
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Folu Odimayo models in front of Saint Paul's Cathedral in London, UK
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Folu Odimayo strikes a pose in the lobby of Sir Devonshire Square Hotel in London, UK
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Folu Odimayo eats a meal at Sir Devonshire Square Hotel in London, UK
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A green retro lampshade on display in the lobby of the Sir Devonshire Square Hotel in London, UK
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Folu Odimayo plays a game of chess in the lobby of the Sir Devonshire Square Hotel in London, UK
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Folu Odimayo relaxes on a sofa in his room at the Sir Devonshire Square Hotel in London, UK
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Folu Odimayo models contemporary British clothing in front of a window in his room at the Sir Devonshire Square Hotel in London, UK
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Folu Odimayo reading in bed at the Sir Devonshire Square Hotel in London, UK
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Folu Odimayo wears a linen robe while looking out over rainy London from his hotel room at the Sir Devonshire Square Hotel
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Folu Odimayo strikes a pose while modelling contemporary British clothing at the Sir Devonshire Square Hotel in London, UK
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Folu Odimayo reclining on a brutalist architecture handrail in London, UK
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Brutalist architecture in London, UK
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Folu Odimayo poses in front of a large sculpture in London, UK
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Folu Odimayo poses on an all-yellow stairway in London, UK
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Angular, brutalist architecture photographed in London, UK
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Folu Odimayo stands atop a red bench in London, UK
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Folu Odimayo modelling in London, UK
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Folu Odimayo is surrounded by office buildings and photographed from above in London, UK
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Folu Odimayo with a red umbrella by Sir Hotels in London, UK
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Folu Odimayo descending a stairway wearing a trench coat and a red umbrella in London, UK
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Model with a red umbrella is photographed from behind in London, UK
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Folu Odimayo holding a red umbrella by Sir Hotels in London, UK
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The cupola of Saint Paul's Cathedral is photographed through throngs of people in London, UK
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Folu Odimayo performing a dance in London, UK
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Folu Odimayo stretches in a ballet studio in London, UK
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Blurry shot of a model running in front of a black backdrop
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Folu Odimayo practising a dance routine in London, UK
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Folu Odimayo leans against a mirror in a ballet studio in London, UK
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Folu Odimayo poses in a dance studio in front of Anish Kapoor's ArcelorMittal Orbit
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Folu Odimayo dances in front of a large window on a grey day in London, UK
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Folu Odimayo poses in front of a black backdrop
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Folu Odimayo lying on the floor of a dance studio in Stratford, London, UK
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Flux & motion
London, United Kingdom

Experientialist

 

From street smarts to working wardrobe to refined relaxation, London’s always ready to put you through your paces. Just as well that every kind of tailoring talent is on hand to make sure you rise to the occasion. And no one knows this better than Folu Odimayo.

The It's a London Thing Issue

This story first appeared in The It’s a London Thing Issue, available in print and digital.

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01Jade dragon shirt, ‘Moss’ trousers: NILDET
Beige trenchcoat: Burberry
02 – 03Thunder shirt and ‘Gobi’ trousers: NILDET
Trenchcoat: Ralph Lauren
Ring: Matilda Little, model’s own
04 – 07Shirt: Craig Green
Flocked swallow sweater: Archival Alexander McQueen
Jeans: Our Legacy
Black boots: Dr. Martens
Ring: Matilda Little, model’s own
08 – 10Cardigan: Maison Margiela
Shirt: RÆBURN
‘Gobi’ trousers: NILDET
Boots: Dr. Martens
11White robe: courtesy of Sir Devonshire Square Hotel
12Artisanal shirt: JW Anderson
Jeans: Our Legacy
Boots: Dr. Martens
13 – 19‘Black Swallow’ t-shirt and print trousers: NILDET
Red bomber jacket: Freddies of Pinewood
Black puffer jacket: Nike
Ring: Matilda Little, model’s own
20 – 25Trenchcoat: vintage Burberry
Shirt: JW Anderson
Jeans: Our Legacy
Boots: Dr. Martens
Umbrella: courtesy of Sir Devonshire Square Hotel
Ring: Matilda Little, model’s own
26 – 34White vest: BIANCA SAUNDERS
Track pants and ring: Matilda Little, both model’s own

Photography and art direction: Martin Perry

Styling: Namal Lanka

Model: Folu Odimayo

Shot on location at Southbank Centre, Sadler’s Wells East, The Queen’s Walk, Millennium Bridge and Sir Devonshire Square Hotel in London, United Kingdom


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