Ancient artisanal crafts get it on with radical new silhouettes, while pimped street styles dandify the souks. A bold new dawn is sweeping Marrakech’s design scene, and Amran Bennaji shows us that it’s dressed to thrill.
This story first appeared in The Awakened World Issue, available in print and digital.
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| 01 | Handwoven cotton XL French cuff shirt, Palazzo pants and turmeric wool blanket coat: Marrakeshi Life |
| 02 – 03 | Handwoven cotton scarf blouse, trousers and Pompom blanket coat: Marrakeshi Life |
| 04 – 05 | Cotton, long, buttoned shirt and cashmere-wool coat lined with floral-print silky satin: Different |
| 06 – 09 | Dark-brown oversized unisex jacket with Moroccan sfifa and straight-leg jeans with topstitching and Moroccan sfifa: Belmach |
| 10 | Handwoven cotton Tuxedo shirt, handwoven cotton mid-rise pants and white denim trench coat: Marrakeshi Life |
| 11 – 12 | Handwoven cotton XL French cuff shirt, Palazzo pants and turmeric wool blanket coat: Marrakeshi Life |
| 13 – 14 | Tobacco-coloured cotton long, buttoned shirt, super-flared velvet pants and cotton patchwork coat: Different |
| Shoes: model’s own | |
| 16 – 18 | Pink embroidered canvas Hilal kimono with hand-beaded sleeves, white linen wide-legged trousers and corset: Atelier Yazi |
| 19 | Handwoven cotton scarf blouse and handwoven cotton palazzo pants: Marrakeshi Life |
| Striped slippers: Different | |
| 20 – 22 | Majorelle-blue wool/denim ‘Nomad’ coat: The Makers |
| Striped slippers: Different |
Photography and art direction: Martin Perry
Styling: Armir Sejdaj
Model: Amran Bennaji
Shot on location at Jnane Rumi, Les Nomades de Marrakech and La Palmeraie, all in Marrakech, Morocco
