Beaumont London

The Beaumont
London, United Kingdom


The Beaumont is a relatively ‘new kid on the block’ on the London luxury hotel scene, from the guys behind the Wolseley and Brasserie Zedel – their first hotel venture, in fact. We love that it is located just around the corner from Selfridges (believe it or not, they’re calling it North Mayfair now) not to mention the more chic shopping delights of Bond Street and beyond. The property is effortlessly elegant, dating back to a splendid era of architecture, the late 1920s. Its front entrance is a veritable masterpiece, with floor-to-ceiling casement windows, a chessboard floor and lashings of art from the period.

Then as a stark contrast, there is ‘ROOM’, a breathtaking Antony Gormley, cubist installation that you can actually check into. Distinctly British, yet Scandinavian in feel, we fell in love with this suite – it’s arty, cutting-edge, yet ultimately serene and comfortable, and makes for a very memorable and boast-worthy stay (take pictures). If you prefer something more traditional, book the Mayfair suite, which offers picturesque “chim-chimney, chim-chimney, chim-chim cheree” views across the area’s low-rise skyline.

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