The NoMad Hotel London, London, UK

The NoMad London:
The curtain rises


We’ve got some show-stopping news for fans of the British capital: London’s West End is preparing to welcome one of the most eclectic hospitality brands to have emerged over the past few years. The first European outpost of The NoMad, part of the Sydell Group hoteliers family, will make its debut in Covent Garden just in time for a Christmas break in the Old Smoke. If it’s anything like their portfolio across the pond, the hotel is sure to mark a changing of gears for the area’s more conventional hospitality offering – these guys like to go big!

Housed inside the Grade II-listed Bow Street Magistrate’s Court, just opposite the Royal Opera House, the property has been designed by Roman and Williams, the creative masterminds responsible for some of North America’s most jaw-dropping addresses. Expect the firm’s trademark deluxe-Bohemian aesthetic across the boutique hotel’s 92 rooms and suites, paired with an art programme – because why not? – celebrating post-war American works and European avant-garde within the 19th-century court’s grand spaces.

Speaking of which, the building’s light-filled atrium is billed to become the NoMad’s beating heart: home to the hotel’s main restaurant, an elegant all-day dining address spearheaded by culinary dream team Ian Coogan and Abram Bissell, the glass ceiling-topped courtyard is slated to grow into the West End’s hottest forthcoming dining option for musical-going visitors (though if you’re planning on sitting through Les Mis, best go easy on the bubbly).

Those looking to rub shoulders with the OutThere team will find us at the NoMad’s Side Hustle pub (we got used to no small amount of sinning during our stay at the Las Vegas NoMad last year), where Mexican tapas and agave-based spirits will be served under theatrical artworks by photography superstar Martin Parr – now to get this show on the road!

Photography courtesy of The NoMad

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