Ancient artisanal crafts get it on with radical new silhouettes, while pimped street styles dandify the souks. A bold new dawn is sweeping Marrakech’s design scene, and Amran Bennaji shows us that it’s dressed to thrill.
Photography and art direction: Martin Perry. Styling: Armir Sejdaj. Model: Amran Bennaji.
Shot on location at Jnane Rumi, Les Nomades de Marrakech and La Palmeraie, all in Marrakech, Morocco
Above: Cotton, long, buttoned shirt and cashmere-wool coat lined with floral-print silky satin: Different. Below: Pink embroidered canvas Hilal kimono with hand-beaded sleeves, white linen wide-legged trousers and corset: Atelier Yazi
Above: Majorelle-blue wool/denim ‘Nomad’ coat: The Makers. Dark-brown oversized unisex jacket with Moroccan sfifa and straight-leg jeans with topstitching and Moroccan sfifa: Belmach. Below: Handwoven cotton Tuxedo shirt, handwoven cotton mid-rise pants and white denim trench
coat: Marrakshi Life. Tobacco-coloured cotton long, buttoned shirt, super-flared velvet pants and cotton patchwork coat: Different
Above: Handwoven cotton XL French cuff shirt, Palazzo pants and turmeric wool blanket coat: Marrakshi Life. Handwoven cotton scarf blouse and handwoven cotton palazzo pants: Marrakshi Life. Below: Handwoven cotton scarf blouse, trousers and Pompom blanket coat: Marrakshi Life.
This story first appeared in The Awakened World Issue, available in print and digital.
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