Pioneers of the West
Gothenburg, Sweden


The inside track

Anna Lidström, Gothenburg, Sweden

A fashion designer, stylist and PhD student at the Swedish School of Textiles in Borås, Anna Lidström focuses on sustainable fashion and alternative design strategies.


Focusing on fashion, design and lifestyle, Miksajo is a small, personal and superbly curated store with a mix of international brands such as Margiela, LA21, Alessandra Ricci, Henrik Vibskov and Dries Van Noten. Its goal is to inspire and surprise.


With cafés and two stores around town, DaMatteo offers great coffee-craftsmanship and a fantastic selection of pastries and artisanal bread. If the weather’s good, head for the courtyard café at the intersection of Vallgatan and Magasinsgatan.


A stylish winery and ‘dinery’, Wine Mechanics is an urban vineyard that produces wine in the city from grapes grown across France and Germany. Super-cool and super-cosy, the restaurant is open for lunch, dinner and weekend brunch.